DNA CREATIVE WINS TELLY AWARDS FOR THREE CLIENTS

NASHVILLE, Tenn. (April 22, 2013) –DNA Creative Marketing was recently honored at the 34th Annual Telly Awards for work produced for Belmont University, IASIS Healthcare and Permobil, Inc. The agency received Telly Awards for the following: A television campaign for Belmont University called “Moment of Truth,” consisting of three spots and featuring two current students as well as one graduate telling their stories of why they decided to return to school to finish their degrees An illustrated television campaign for IASIS Healthcare’s Glenwood Regional Medical Center touting different service lines, such as: emergency room, cardiac and orthopaedic care A sales video for Permobil, Inc. promoting the company’s newest heavy duty power wheelchair. Filmed in an abandoned slaughterhouse, the video featured a Permobil customer, who demonstrated the toughness and durability of the power wheelchair. The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional and cable television commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.  Click here to download the news...

CUSTOM DRINK MENU FOR RUBY TUESDAY, INC. WINS ADDY AWARD

DNA Creative Marketing received an ADDY Award at the American Advertising Federation (AAF) Nashville’s annual competition held on March 2 for work done for Ruby Tuesday, Inc. Produced specifically for Ruby Tuesday Inc.’s seafood restaurant Marlin & Ray’s in Wilmington, North Carolina, the happy hour drink menu was created using an actual surfboard. Having seen better days, the Jim Ellington custom board both lent authenticity to the restaurant’s seafood theme and reinforced the company’s commitment to recycling. The surfboard and individual drink signs were hand-painted, and a wooden dowel system was used to attach the signs to the board, allowing them to be switched out as the menu offerings changed. A sand-filled galvanized tub, with a hidden pinch-locking system, was constructed as a base for the display. “Having grown up surfing in Orange County, I was excited when I first got the call from Ruby Tuesday,” said Dale Addy, Partner at DNA Creative Marketing. “Instead of doing your standard printed menus in the shape a surfboard, the client allowed us to stretch the bounds of creativity, and the actual board really enhanced the look and feel of the piece.”  Click here to download the news...

DNA CREATIVE DEVELOPS MASCOT & KIDS’ MENUS FOR RUBY TUESDAY

NASHVILLE, Tenn. (February 5, 2013) – DNA Creative Marketing recently developed a new children’s character and four kids’ menus for Ruby Tuesday, Inc. The concept for the two-sided print menus revolved around the Natural Wonders of the World and featured Ruby, an adventurous canine explorer. Each menu was custom illustrated and showed Ruby in a different setting—Grand Canyon, Great Barrier Reef, Mount Everest and in the Arctic with the Northern Lights. The menus were filled with games and trivia, giving youngsters a fun way to learn more about world geography. “We really wanted to leverage the brand with this new children’s character,” said Dale Addy, Partner at DNA Creative Marketing. “Ruby just seemed like such a natural fit. She’s a reddish non-descript breed, so she could look a bit like anyone’s dog. The thing that makes Ruby special is her determination and sense of accomplishment when she visits one of these Natural Wonders. Travel is fun, and the world is so much larger than just your neighborhood. We hope to convey that sense of adventure to the children who see these menus.”  Click here to download the news...

DNA CREATIVE RECEIVES TELLY AWARD FOR HEALTHCARE ROAD SHOW VIDEO

DNA Creative Marketing was recently honored at the 33rd Annual Telly Awards with an award in the Health & Wellness category for a promotional video created for Permobil, Inc. Produced in conjunction with Arsenal Films, the “Power Trip” video was created as part of the launch of Permobil’s 2011 road show in which company representatives traveled to 32 U.S. cities over a three-month period from March 14-June 16, stopping at wheelchair dealerships, rehabilitation facilities and tradeshows along the way to demonstrate its entire line of mobility solutions. The 33rd Annual Telly Awards received over 11,000 entries from all 50 states and numerous countries. Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films.  Click here to download the news...

DNA CREATIVE RECEIVES TELLY AWARDS FOR TELEVISION COMMERICAL AND SALES VIDEO

NASHVILLE, Tenn. (April 18, 2011) –DNA Creative Marketing was recently honored at the 32nd Annual Telly Awards for work it produced for Belmont University and Permobil, Inc. The agency received two Telly Awards—one for a 30-second commercial for Belmont University’s Massey Graduate School of Business and one for a sales video for Permobil, Inc. Created in conjunction with Arsenal Films, the Belmont commercial took a tongue-in-cheek approach as a professional literally broke through his middle management position with a graduate degree from Massey. The Permobil video was produced as part of a global product launch for PermoBeat, a system that allows wheelchair users to connect their iPod® or iPhone® to built-in speakers that easily attach to the chair’s headrest. The Telly Awards receive over 13,000 entries annually from around the world, and it is the premier award honoring outstanding commercials and programs as well as video, film productions and work created for the Web.  Click here to download the news...