DNA CREATIVE DEVELOPS MASCOT & KIDS’ MENUS FOR RUBY TUESDAY

NASHVILLE, Tenn. (February 5, 2013) – DNA Creative Marketing recently developed a new children’s character and four kids’ menus for Ruby Tuesday, Inc.

The concept for the two-sided print menus revolved around the Natural Wonders of the World and featured Ruby, an adventurous canine explorer. Each menu was custom illustrated and showed Ruby in a different setting—Grand Canyon, Great Barrier Reef, Mount Everest and in the Arctic with the Northern Lights. The menus were filled with games and trivia, giving youngsters a fun way to learn more about world geography.

“We really wanted to leverage the brand with this new children’s character,” said Dale Addy, Partner at DNA Creative Marketing. “Ruby just seemed like such a natural fit. She’s a reddish non-descript breed, so she could look a bit like anyone’s dog. The thing that makes Ruby special is her determination and sense of accomplishment when she visits one of these Natural Wonders. Travel is fun, and the world is so much larger than just your neighborhood. We hope to convey that sense of adventure to the children who see these menus.”

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