DNA Creative Marketing was honored with three ADDYs and a Judge’s Choice Award at the American Advertising Federation (AAF) Nashville’s annual competition held on February 20.
The agency received two Gold ADDYs and a Judge’s Choice Award for a promotional piece called “Honky Tonk Wisdom” created for the Nashville Convention and Visitors Bureau. The 26-page brochure showcased legendary honk tonk Tootsie’s Orchid Lounge and featured a personalized letter attached with a Nashville-branded guitar pick as well as a sleeve of souvenir drink coasters.
The creative team for “Honky Tonk Wisdom” included:
- Creative/Art Director: Dale Addy
- Copywriter: April Bonner Addy
- Calligrapher: Chuck Creasy
- Photographer: Wolf Hoffmann
- Printer: Steve Hullett/Tru-Color Litho
DNA Creative also received a Sliver ADDY in the self-promotion category for its Spicy Shrimp Boil website (www.spicyshrimpboil.com).
This year’s AAF Nashville competition received a total of 793 entries, and awarded 37 Gold and 107 Silver ADDYs. Winning entries advanced to the regional level for judging.