Five videos created by Nashville-based DNA Creative Marketing have been selected by The One Club to appear in the One Show Rx Exhibition, which will run for three weeks in New York City starting November 30.
Produced for Permobil, Inc., the videos were chosen from over 400 entries from 12 different countries for inclusion in the exhibit showcasing the best pharmaceutical advertising of the year. The videos take a non-traditional approach and depict actual Permobil wheelchair users in a variety of scenarios from a streaker on a college campus to the leader of a protest rally.
Founded in 1975 and based in New York City, The One Club is the world’s foremost non-profit organization for the recognition and promotion of excellence in advertising. The One Club produces three annual awards competitions, maintains a full-time exhibition gallery, hosts an ongoing series of lectures and events and produces publications that include a quarterly magazine and three design annuals.