The concept behind this album centered around the contrasts of life. You can’t have the good without the bad, highs without lows and joy without a little sorrow. The band also asked that the packaging be eco-friendly and not utilize any plastic other than the CD itself. The final package was printed on uncoated, recycled paper, featured a roll-fold with a self-locking front cover mechanism and an interior pocket for the CD. The self-locking front cover allowed the overall package to stay closed without the use of shrink wrap. It also created a split cover that played perfectly into the concept.
AAF Nashville Gold ADDY® Award
AAF District 7 Gold ADDY® Award