The Williamson County Office of Economic Development recently selected Nashville-based DNA Creative Marketing to create a new identity system for the county as it continues to lead the state in economic growth.
Over half of the largest publicly traded companies based in Middle Tennessee are located in Williamson County, and this change signifies the county’s ongoing commitment to attracting quality employers to the area. Designed to visually and conceptually convey the message that Williamson County is progressive and business-friendly, the new identity includes a logo, stationery system, sales collateral and a dimensional direct mail piece.
“We looked at the Williamson County historical seal and drew inspiration from the flame that is featured on it as a symbol of hope and enlightenment,” said Dale Addy, Partner at DNA Creative Marketing. “From that, we developed a stylized mark that is modern and contemporary, reflecting the type of innovative Fortune 500 companies that continue to relocate here.”