Client Engagement Across Creative Disciplines:
An Open Dialogue of Best Practices
Agency/client engagement is crucial to any creative discipline, no matter the size or focus of the company. Often, the way a company interacts with clients, not necessarily the work produced, is cited as the reason for continuing or terminating the professional partnership. In order to learn how different companies and different creative disciplines engage with clients throughout the creative development process, 16 in-depth interviews were conducted regarding what methods the firms have in place to enhance client interaction. Professionals interviewed represented an array of creative fields, including advertising, architecture, graphic design, public relations, and software development as well as client-side marketing personnel from various industries. Based on these interviews, themes and patterns have been identified that may be used as best practices for client engagement to help smaller companies and freelance professionals succeed in the highly-competitive creative industry.
Thesis Committee
Professor Louis Baker, Committee Chair
Professor Mary Ann Casem, Committee Member
Professor Luke Sullivan, Committee Member
Written Thesis
addy_dale_client-engagement-across-creative-disciplines-_grds_fall-2015
