Working with the in-house creative department at Ruby Tuesday, Inc., we designed print menus around the Natural Wonders of the World, featuring Ruby, an adventurous canine explorer. Each menu was custom illustrated and showed Ruby in a different setting—Grand Canyon, Great Barrier Reef, Mount Everest and in the Arctic with the Northern Lights.
The menus were filled with games and trivia, giving youngsters a fun way to learn more about world geography.

Campaign components

• Character development
• Print collateral