This is a pet adoption campaign for the Nashville Humane Association. We chose to focus on the downside of life without a pet, rather than simply showing dogs and cats, a somewhat different approach for pet adoption. Campaign components • Small-space print advertising • Graffiti advertising • Radio advertising • :30 second television advertising
![](https://dnacreative.com/2016/wp-content/uploads/2021/10/NHA_Thumb.jpg)